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About Us
DEDICATED to delivering quality expertise
ENOS consultants are all experienced practitioners from a variety of industries, across corporate and public sectors.
The consultants are led by a management team of seasoned experts with over 50 years of combined industry experience gained within the creative, marketing, consulting, business services and technology industries. The management team includes:
JOE HOWARD is the founder of ENOS Consulting and Head of Development and Research
He is a leader in the field of shaping human behaviour. Formerly an archaeologist, Joe worked at Saatchi & Saatchi and then moved to Abbott Mead Vickers BBDO, where he launched BT’s global mobile internet service. Whilst working on the BT campaign Joe teamed up with Desmond Morris, author of The Naked Ape, to develop the methodology for shaping behaviour and applying it to branding.
Since leaving advertising Joe has taught a combination of behavioural management techniques to businesses and government organisations, to improve their leadership, management practices, develop new products and penetrate new markets, cut costs, promote efficiency and align their corporate culture behind desired behaviours. Joe has also consulted on a number of brand campaigns and trained hundreds of renowned advertising creatives.
He has also applied his method in a non-business environment. Joe has rehabilitated young offenders and ex-criminals, taught in special-needs schools, and helped to develop the policies with which Boris Johnson won the London Mayoral election. Joe’s experience covers working with politicians, senior civil servants, lawyers, CEO’s and management consultants. The BBC, Sky Television, Unilever, The Office of the Mayor of London, GlaxoSmithKline, Apple Computer, IBM, VISA, HP, Napster and Coca Cola.
Joe is also a visiting instructor at the Saatchi & Saatchi’s creative school, the Ideas Academy.
TONY FRIEDE is our Director, Consulting
Prior to joining ENOS Tony worked at PA Consulting London, and Capgemini in Sweden, where he specialised in customer relationship management and managing the organisational impact of technological and process change.
Combining his consulting experience with an MBA from the Stockholm School of Economics, Tony brings a practical structure to the application of behavioural science within professional environments. Tony's projects include work with major organisations including The UK's NHS, The Open University, Nokia, Unilever, T-Mobile, Telia, and Tele2.
SHAHISSTA RATYAL is the Director of Strategy and Business Development
She previously held senior business development and management roles within the IT industry at an international level. Shahissta has created multi-million pound profit centres predominantly for start-up organisations at the leading edge of technology development. Her technology experience spans connectivity solutions, supply chain, logistics procurement, ERP, webservices, ecommerce, and CRM.
Prior to joining ENOS Shahissta held a management role at Corizon a UK start-up providing “mash-up technologies”. Whilst at Corizon Shahissta managed developed the UK region generating over 50% of revenue from a single major client, BT, by implementing cross-sell and up-sell sales strategies. Her previous management positions has been with global organisations including NetManage, eFORCE, Sterling Commerce and Visionware.
Shahissta has solved business problems through the use of technology for global and mid tier organisations, within the Consumer Goods, Financial Services, Retail, Manufacturing, Pharmaceutical, Telecoms and Logistics and Energy sectors. Throughout her career Shahissta has received numerous awards and accolades for her innovative sales strategies, turnaround specialism and management style.
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